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Here are some social media resources you might be interested in reading:
Report: Health Reform in 140 Characters
Presentation: Social Media 101
Series: Driving the Adoption of Health IT Through Innovations in Social Media
Report: Web Analytics - The Key to Successful Online Campaigns
Case Study: Disruptive Women Blog and Community
Presentation: Social Media at Work
Report: Reaching Congress Through Social Media
Report: Innovative Health Advocacy: Strategies to Break Through the Post-Election Noise
Report: Advertising - Coming Soon to a Phone Near You