United Church of Christ (UCC) 100,00 for Peace Microsite

Challenge:  As the fifth anniversary of the war in Iraq approached, the United Church of Christ (UCC) wanted to mobilize its members and supporters and create an unprecedented faith-based movement to end violence and promote peace in the Middle East through diplomacy.

Solution:  Online Advocacy, Website Development

Outcome:  Amplify helped the UCC build a specially-branded microsite called 100,000 People for Peace. Using online advocacy tools and a targeted email campaign that complemented the UCC’s media push, Amplify and the UCC gathered tens of thousands of signatures in a petition to end the war, which they hand-delivered in a symbolic gesture to Congress. The campaign branding was so successful that the UCC decided to retain Amplify to run two more phases of the campaign: $100,000 for Peace, which raised almost $150,000 to provide food, water, health care and education for displaced Iraqi families, and 100,000 Lights for Peace, which recruited thousands of people to participate in a nationwide vigil on the fifth anniversary of the war.