International Fund for Animal Welfare (IFAW) video series

 Amplify was pleased to once again help International Fund for Animal Welfare (IFAW) promote its alternative giving program, Gift for Animals. In order to differentiate this year’s campaign from the previous year, Amplify conceived of a creative video series to demonstrate the value of a Gift for Animals by comparing the gift cost to other common expenses. The videos were distributed as online news releases and compiled to be broadcast as a public service announcement. Coupled with traditional media outreach, Gift for Animals enjoyed increased traffic to its site as well as high profile press coverage this past holiday season, including on Oprah.com and CNN Money.