Health Industry Group Purchasing Association (HIGPA) Print Ads

Amplify developed a series of print ads for the Health Industry Group Purchasing Association (HIGPA) to highlight the important role group purchasing organizations play in health care. The ads help raise the awareness of GPOs and communicate in a simple, but effective manner how GPOs benefit Americans. The designs and imagery were reflective of the communities where the print ads were to be published and helped bring to life an industry that has limited recognition beyond the health care field.