American Academy of Nursing (AAN) Print Ads

The American Academy of Nursing (AAN) reached out to Amplify Public Affairs to design and place full page print ads for The Hill Newspaper. The ads needed to use their color palate and branding in a fresh and eye-catching way. For the first ad our designer was able to use existing print elements, such as the blocks of green color, to unify the themed materials for National Nurses Week. The color palate was used in a more creative way for the next ad, which used bold text juxtaposed with engaging images of nurses. The positioning of the visual elements reinforced the message; real discussions about reform need the input of nurses. Both ads ran prominently in The Hill Newspaper, their bright monochrome quality making them stand out from other black and white and full color ads.