Our Work

BGU Study Abroad Website

Ben-Gurion University

Objective

American Associates, Ben-Gurion University of the Negev needed a website for the Ben-Gurion University Overseas Student Program. The website needed to target a number of different audiences, including young students interested in studying abroad, parents, and alumni. The client was looking for a web presence that would be useful, organized, and most importantly, a visually appealing online destination to showcase the beauty of the university.

Deliverables

Website design and building, project management

Results

Amplify worked with a specialized design partner and guided him in creating a design that would meet all of the client’s needs and then some. Amplify built the website, structured the content, and managed the project from start to finish. By understanding the client’s needs, working with the right vendor, and adhering to a strict schedule of deadlines, Amplify not only completed the project on time and on budget but also created a beautiful, award-winning website that has exceeded the client’s expectations for web traffic.

Safelink

Safelink Wireless

Objective

TracFone Wireless hired Amplify to oversee stakeholder relations for its news SafeLink Wireless offering, a government supported service that provides a free cell phone and airtime to eligible low-income individuals. Amplify’s long standing relationships with organizations in the nonprofit and advocacy communities made us the ideal firm to initiate and develop partnerships between social service organizations and SafeLink.

Deliverables

Strategic Alliances, Stakeholder Relations

Results

In less than 2 years Amplify, on SafeLink’s behalf, was able to forge and launch partnerships with nearly every major social service organization in the Unites States, including: Community Action Partnership, Goodwill Industries, Catholic Charities USA, Salvation Army – Northeast Division, Salvation Army – Southeast Division and the National Head Start Association.

United States of Teal

Ovarian Cancer National Alliance: United States of Teal

Objective

Amplify was asked to develop a creative awareness campaign that would reach state legislators and encourage action to help fight ovarian cancer.  In response, Amplify conceived of and implemented the United States of Teal campaign, which, through a variety of online and offline tactics, targeted all 50 state houses by asking legislators to “pledge their allegiance” to the fight against ovarian cancer. Progress was tracked through an interactive map that would turn a state teal when a state house signed the pledge.

Deliverables

Public Relations, Event Planning, Website Design & Development

Results

Twenty-four states pledged to help OCNA raise awareness about ovarian cancer.

American Nurses Association

American Nurses Association: Safe Needles Save Lives

Objective

ANA wanted to re-launch its Safe Needles Save Lives campaign while commemorating the 10th Anniversary of the Needlestick Safety and Prevention Act, which its newly elected president was instrumental in passing.  ANA hired Amplify to plan a media briefing to honor the occasion.

Deliverables

Event Planning; Media Strategy

Results

Amplify planned and executed a panel discussion on needlestick safety at the National Press Club – and offered a live webcast of the event, allowing interested parties unable to be present to still engage, interact and ask questions. Event attendance exceeded expectations and in addition, nearly 300 individuals logged into the live and archived webcast. The event also garnered extensive media coverage in trade and mainstream publications, including the National Journal, CQ’s HealthBeat and a four-page feature spread in Bethesda Magazine.  Additionally, a digital news release received over 10,000 online impressions.

Fibroid Relief

Fibroid Relief: Fibroid Relief At Last! Patient Education Event

Objective

Amplify was tasked with developing and executing a comprehensive communications strategy to publicize the Fibroid Relief At Last education event and raise awareness about uterine fibroids and the options available to treat them.

Deliverables

Message Development; Media Strategy, Social Media Strategy

Results

As Fibroid Relief At Last’s most attended event to date, the Houston event saw record turnout, with over 200 attendees and a slew of press pick-up across platforms, including print, broadcast and online. It also saw a record number of social media interactions and activity for the organization, a jump in its online following and an increase in its search engine visibility.

Keep USF Fair

Keep USF Fair

Objective

Amplify was asked to help bring together a coalition to fight against an FCC proposal that would disproportionately hurt everyday consumers by increasing phone bill fees.

Deliverables

Coalition Building, Stakeholder Relations, Website Design and Development, CRM Integration, Online Advocacy

Results

Amplify recruited twenty leading nonprofits to join the coalition, and over the course of the five-year campaign has built a database of nearly 185,000 individual members.  Collectively, these members have sent over 1.5 million letters to the Federal Communications Commission and Congress in support of the coalition’s positions.  Additionally, member organizations have actively promoted the coalition through their communications channels and lobbied on behalf of the coalition, both on Capitol Hill and at the FCC.  To date, the effort has successfully prevented legislators and the FCC from implementing a change to the Universal Service Fund fee that would increase consumers’ phone bills.