Our Work
Ben-Gurion University
Objective
American Associates, Ben-Gurion University of the Negev needed a website for the Ben-Gurion University Overseas Student Program. The website needed to target a number of different audiences, including young students interested in studying abroad, parents, and alumni. The client was looking for a web presence that would be useful, organized, and most importantly, a visually appealing online destination to showcase the beauty of the university.
Deliverables
Website design and building, project management
Results
Amplify worked with a specialized design partner and guided him in creating a design that would meet all of the client’s needs and then some. Amplify built the website, structured the content, and managed the project from start to finish. By understanding the client’s needs, working with the right vendor, and adhering to a strict schedule of deadlines, Amplify not only completed the project on time and on budget but also created a beautiful, award-winning website that has exceeded the client’s expectations for web traffic.
Safelink Wireless
Objective
TracFone Wireless hired Amplify to oversee stakeholder relations for its news SafeLink Wireless offering, a government supported service that provides a free cell phone and airtime to eligible low-income individuals. Amplify’s long standing relationships with organizations in the nonprofit and advocacy communities made us the ideal firm to initiate and develop partnerships between social service organizations and SafeLink.
Deliverables
Strategic Alliances, Stakeholder Relations
Results
In less than 2 years Amplify, on SafeLink’s behalf, was able to forge and launch partnerships with nearly every major social service organization in the Unites States, including: Community Action Partnership, Goodwill Industries, Catholic Charities USA, Salvation Army – Northeast Division, Salvation Army – Southeast Division and the National Head Start Association.
Ovarian Cancer National Alliance: United States of Teal
Objective
Amplify was asked to develop a creative awareness campaign that would reach state legislators and encourage action to help fight ovarian cancer. In response, Amplify conceived of and implemented the United States of Teal campaign, which, through a variety of online and offline tactics, targeted all 50 state houses by asking legislators to “pledge their allegiance” to the fight against ovarian cancer. Progress was tracked through an interactive map that would turn a state teal when a state house signed the pledge.
Deliverables
Public Relations, Event Planning, Website Design & Development
Results
Twenty-four states pledged to help OCNA raise awareness about ovarian cancer.
American Nurses Association: Safe Needles Save Lives
Objective
ANA wanted to re-launch its Safe Needles Save Lives campaign while commemorating the 10th Anniversary of the Needlestick Safety and Prevention Act, which its newly elected president was instrumental in passing. ANA hired Amplify to plan a media briefing to honor the occasion.
Deliverables
Event Planning; Media Strategy
Results
Amplify planned and executed a panel discussion on needlestick safety at the National Press Club – and offered a live webcast of the event, allowing interested parties unable to be present to still engage, interact and ask questions. Event attendance exceeded expectations and in addition, nearly 300 individuals logged into the live and archived webcast. The event also garnered extensive media coverage in trade and mainstream publications, including the National Journal, CQ’s HealthBeat and a four-page feature spread in Bethesda Magazine. Additionally, a digital news release received over 10,000 online impressions.
Fibroid Relief: Fibroid Relief At Last! Patient Education Event
Objective
Amplify was tasked with developing and executing a comprehensive communications strategy to publicize the Fibroid Relief At Last education event and raise awareness about uterine fibroids and the options available to treat them.
Deliverables
Message Development; Media Strategy, Social Media Strategy
Results
As Fibroid Relief At Last’s most attended event to date, the Houston event saw record turnout, with over 200 attendees and a slew of press pick-up across platforms, including print, broadcast and online. It also saw a record number of social media interactions and activity for the organization, a jump in its online following and an increase in its search engine visibility.
Keep USF Fair
Objective
Amplify was asked to help bring together a coalition to fight against an FCC proposal that would disproportionately hurt everyday consumers by increasing phone bill fees.
Deliverables
Coalition Building, Stakeholder Relations, Website Design and Development, CRM Integration, Online Advocacy
Results
Amplify recruited twenty leading nonprofits to join the coalition, and over the course of the five-year campaign has built a database of nearly 185,000 individual members. Collectively, these members have sent over 1.5 million letters to the Federal Communications Commission and Congress in support of the coalition’s positions. Additionally, member organizations have actively promoted the coalition through their communications channels and lobbied on behalf of the coalition, both on Capitol Hill and at the FCC. To date, the effort has successfully prevented legislators and the FCC from implementing a change to the Universal Service Fund fee that would increase consumers’ phone bills.