Our Work

eko

Eko Devices, LLC

Objective

Eko Devices, a Silicon Valley startup founded at the University of California, Berkeley, and accelerated at Stanford University, needed to orchestrate a robust media campaign surrounding its launch of the Eko Core – a “smart” stethoscope, transitioning the 200-year-old iconic medical device into a transformative 21st century medical innovation that improves cardiac care. The device, which works as an adaptor to a traditional analog stethoscope, integrates with a HIPAA-compliant smartphone app and allows clinicians to view heart sounds in waveform, play back sounds and seamlessly save them to a patient’s electronic health record, while allowing clinicians to securely share them for a second opinion.

Deliverables

In the build-up to the official launch in September 2015, Amplify worked with Eko leadership to hone messaging and media materials as the company awaited FDA clearance. Amplify worked with Eko to develop media outreach materials, including a media kit, press release, talking points, pitch materials and op-ed, as well as craft a targeted media list of tech, health, and business reporters, spanning top-tier, broadcast, blogs and trade, and other national, local and regional media. Amplify facilitated a robust media pitching strategy, including the coordination of interviews pre- and post-launch and the coordination of launch-day media outreach, including the distribution of a press release and fielding of media requests.

Results

Eko’s launch was hugely successful, with launch-day articles in The New York Times, The Washington Post, CNN Money, The Los Angeles Times, Tech Crunch, YahooTech, the Silicon Valley Business Journal and many more outlets, including multiple televisions interviews and article pickups in the Chicago Tribune and Seattle Times. Using monthly unique visitors as a metric, Amplify helped Eko achieve more than 240 million online media impressions and earned significant mentioned on social media, as a result of the coverage.

Safelink

Safelink Wireless

Objective

TracFone Wireless hired Amplify to oversee stakeholder relations for its news SafeLink Wireless offering, a government supported service that provides a free cell phone and airtime to eligible low-income individuals. Amplify’s long standing relationships with organizations in the nonprofit and advocacy communities made us the ideal firm to initiate and develop partnerships between social service organizations and SafeLink.

Deliverables

Strategic Alliances, Stakeholder Relations

Results

In less than 2 years Amplify, on SafeLink’s behalf, was able to forge and launch partnerships with nearly every major social service organization in the Unites States.

BGU Study Abroad Website

Ben-Gurion University

Objective

American Associates, Ben-Gurion University of the Negev needed a website for the Ben-Gurion University Overseas Student Program. The website needed to target a number of different audiences, including young students interested in studying abroad, parents, and alumni. The client was looking for a web presence that would be useful, organized, and most importantly, a visually appealing online destination to showcase the beauty of the university.

Deliverables

Website design and building, project management

Results

Amplify worked with a specialized design partner and guided him in creating a design that would meet all of the client’s needs and then some. Amplify built the website, structured the content, and managed the project from start to finish. By understanding the client’s needs, working with the right vendor, and adhering to a strict schedule of deadlines, Amplify not only completed the project on time and on budget but also created a beautiful, award-winning website that has exceeded the client’s expectations for web traffic.

SBI logo

Society of Breast Imaging

Objective

The Society of Breast Imaging (SBI) sought to raise its profile among media, non-radiologist health care providers and the general public regarding its breast cancer screening expertise. SBI is an organization of almost 3,000 radiologists, medical physicists and technologists interested in breast imaging. They have the expertise and commitment to save lives through early detection, but reached out to Amplify for help increasing general awareness of the organization and its expertise.

Deliverables

Amplify has worked with SBI leadership to develop patient- and provider-focused messaging, build its presence with media, and establish relationships with stakeholder organizations.  Amplify worked with SBI to develop media outreach materials, including one-pagers, press releases, letters to the editor and op-eds, on a variety of breast screening-related issues. To build relationships with stakeholder groups, Amplify has held meetings, briefings and implemented a quarterly newsletter. In 2015, Amplify assisted SBI in conceiving and launching End the Confusion, an initiative aimed at addressing the confusion around when and how often women should get a mammogram. As part of this initiative, a microsite was created.  Amplify has also helped SBI grow its social media presence.

Results

Since Amplify began work, SBI has seen improved recognition and dissemination of its expertise. SBI’s leadership has been quoted in numerous articles related to breast cancer screening. Several op-eds and letters to the editor authored both by SBI leadership and members have been published. In conjunction with stakeholder organizations, SBI held a briefing on Capitol Hill to educate lawmakers on the importance of regular screening. SBI’s social media presence has grown tremendously; in two years, SBI’s Facebook “Likes” have grown from 482 to 2,618 and their Twitter Followers have increased from 58 to 510. Finally, End the Confusion is available as a resource for media, providers and the public, enabling all of them access to information on the importance of regular mammography screening.

American Nurses Association

American Nurses Association

Objective

The American Nurses Association (ANA) aimed to enhance its profile, as well as the profile of its leadership, surrounding a host of health topics during 2015. To position the ANA President as a thought leader, and to create a robust dialogue on emerging health care topics, ANA sought out speaking opportunities and kicked off a campaign to place op-eds in a variety of  media outlets.

Deliverables

Amplify worked with ANA staff to hone in on speaking opportunities relevant to the ANA President’s expertise and secure presentations in prestigious speaking environments. Amplify leveraged its experience and vast network to coordinate participation on multiple prominent stages and orchestrated social media strategies to further the reach of the President’s remarks. In addition, Amplify helped coordinate and place a steady drumbeat of op-ed submissions across a number of health care topics, such as breaking news items and nursing workforce issues, among others.

Results

Working together, Amplify and ANA saw great success in their partnership, garnering speaking opportunities at the World Health Care Congress and a keynote presentation at the 2015 mHealth Summit, where Amplify also orchestrated social media tactics to enhance key note remarks. Amplify was also successful in placing an op-ed in The Hill, Huffington Post and on the Disruptive Women in Health Care blog, among others.

United States of Teal

Ovarian Cancer National Alliance: United States of Teal

Objective

Amplify was asked to develop a creative awareness campaign that would reach state legislators and encourage action to help fight ovarian cancer.  In response, Amplify conceived of and implemented the United States of Teal campaign, which, through a variety of online and offline tactics, targeted all 50 state houses by asking legislators to “pledge their allegiance” to the fight against ovarian cancer. Progress was tracked through an interactive map that would turn a state teal when a state house signed the pledge.

Deliverables

Public Relations, Event Planning, Website Design & Development

Results

Twenty-four states pledged to help OCNA raise awareness about ovarian cancer.

venture-beat-square-logo

VentureBeat – 2013 HealthBeat Conference

Established in 2006, VentureBeat is a leading source for news, events, groundbreaking research and perspective on technology innovation.. In 2013, they hosted their first ever HealthBeat, a conference focused on technology innovation in the health space. While their team enjoys tremendous expertise in technology they needed assistance with the health care components; so they turned to Amplify to help. Amplify worked closely with the VentureBeat staff to develop the topics and themes, craft the keynote and panel sessions, identify speakers, assist with the Innovation Challenge, secure partnerships, and help moderate various panels during the event. The conference was so successful that Amplify was hired to work on HealthBeat 2014.