Julie is a dedicated and driven marketing professional who blends her traditional marketing background and deep understanding of Web 2.0 technologies to develop effective, results-driven integrated marketing campaigns.
EXPERIENCE: In her current role as Social Media Strategist at Amplify Public Affairs, Julie helps clients successfully create and leverage their social networking presence to increase reach and improve constituent relationships. She is responsible for producing performance reports to identify areas of potential growth as well as possible solutions to improve future results. Additionally, Julie serves as a facilitator of the Disruptive Women in Health Care blog and community, the "Driving the Adoption of Health IT Through Innovations in Social Media" event series, and Advocacy Avenue, Amplify's social media resource center. (Find out more about these projects here.)
Prior to Amplify, Julie served as Marketing Coordinator for Boston-based Imprivata, Inc., a recognized leader in Authentication and Access Management. There, she created partner news briefs and customer bulletins, sent to over 1,700 partner and 1,800 customer contacts worldwide, directed bi-monthly webinar lead generation campaigns, oversaw the marketing programs budget for six international cost centers and planned bi-annual internal sales meetings and annual partner conferences.
Before Imprivata, Julie provided Marketing services to a variety of companies including L-3 Communications Security and Detection Systems, TradeStone Software, Inc., and Optiant, Inc. Several promotional materials Julie created during her time at Optiant won Honors in the League of American Communications Professionals (LACP) 2004 Spotlight Awards.
EDUCATION: Bachelor's Degrees, International Business and Marketing, University of Maryland.
FUN FACT: In addition to English, Julie speaks Russian and French.
DIRECT DIAL: 202.263.2943
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