Staff

Executive Staff

Samuel A. Simon, Chairman
Samuel A. Simon is a nationally recognized authority on consumer and public affairs, and a 40-year veteran of the consumer movement. An award-winning innovator, Sam is a pioneer in adapting the Internet for use in public relations and public affairs and started the practice of bridging gaps between industry and non-traditional consumer groups.

Robin Strongin, President and CEO
Robin Strongin is an accomplished public affairs expert with more than 25 years of experience working in Washington, DC. Her areas of specialization include health care, science, technology and innovation. Robin has worked with and for Federal and state governments, regulatory agencies, Congress, think tanks, nonprofit organizations, corporations, coalitions and trade associations.

Allen Hepner, Senior Vice President, Public Affairs & Policy
As Senior Vice President, Allen provides clients with wide-ranging strategic counsel and hands-on experience in 'getting their messages out'. He is an expert in issues management, thought leader advocacy and policy research. He has over 25 years of professional experience in corporate issue advocacy, public policy research, public sector management reform and Internet policy development.

Sylvia Rosenthal, Senior Vice President
Sylvia Rosenthal, a national expert in telecommunications and consumer education, has more than 25 years of experience as a public affairs/ally development specialist. Sylvia has a national reputation for bringing unlikely allies together to find common ground, and advises clients on constituent relationships, strategic public/private partnerships, and educational outreach programs.

Kevin Reid, Vice President, Internet & Social Media
Kevin Reid heads up Amplify’s Internet group, which manages online campaigns from design and development to messaging, mobilization and analysis. A cutting-edge leader in Internet and Social Media, Kevin also oversees Amplify’s Blogger Relations programs including blog building, monitoring, advertising and training. Kevin also helps clients find ways to integrate virtual worlds like Second Life into their online campaign work.

Dawn Violette, Vice President, Administration
With over 20 years of office operations expertise, Dawn is a seasoned administrative professional. She handles all aspects of APA’s day-to-day administrative needs, including operations, marketing, budgeting, event planning and outreach. She also works closely with the Chairman of the Board and the President of the company to ensure smooth operation of the company.

Staff

Elena Berger, Strategist, Internet
Elena is a writer, advocate and online specialist. In her current role with the Internet team at Amplify, Elena implements online campaigns, manages websites, writes content, and advises clients on how to use online tools to reach their audience.

Jennifer Berk, Director, Marketing and Internet Strategy
Jennifer Berk is an MIT-trained technical expert, highly skilled at building websites, blogs, and other new media platforms that help clients connect with their stakeholders.

Niambi (Nia) Edwards, Designer and Internet Strategist
Nia is trained graphic artist turned web and online advocacy expert. She lends her skill to the creation of websites, social network branding and client advertising.

Jose Guzman, Office Manager
A former teacher and performer, Jose now lends his improvisational skills to office organization and tenant management. He serves as point of contact for the five subtenants at Amplify, and is responsible for the day-to-day office procedures and organization.

Alison McCauley, Internet Associate
As Internet Associate, Alison helps with website creation and management, social media campaigns, creation of written and graphic content, video editing, and much more.

Julie Minevich, Social Media Strategist
Julie is a dedicated and driven marketing professional who blends her traditional marketing background and deep understanding of Web 2.0 technologies to develop effective, results-driven integrated marketing campaigns.

Raquel Ortiz, Director, Public Relations
Raquel is a seasoned public relations professional, with experience developing and implementing communications strategies and media outreach initiatives. She also provides third-party stakeholder outreach and support to national Hispanic advocacy groups.

Partners

George H. Lambert, Jr.
An advocate and expert on urban issues, George has more than 20 years of experience in the Washington, DC, public policy arena.

Jamie Newell, Interactive Designer
Jamie is an experienced interactive designer, specializing in attractive, usable interfaces and streaming media development.

Jennifer L. Nordheimer, Esq.
Jennifer is an experienced advocate specializing in communications policy, issue advocacy and disability access.

Peter Rankel, Statistician
Peter Rankel provides data mining and cluster analysis services for Amplify’s clients. He uses statistical tools to discover patterns in data and implements statistical tests using a combination of tools and methodologies.