Amplified: Q3 2009
AMPLIFYERS OF THE QUARTER
USA Today Features Op-ed by AAN Edge Runner
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Amplify Public Affairs (APA) was pleased to work with the American Academy of Nursing (AAN) and one of its Edge Runners, Tine Hansen-Turton, CEO of the National Nursing Centers Consortium, to place an Op-Ed in USA Today on the importance of nursing.
Co-authored by Pennsylvania Governor Edward Rendell, the op-ed discusses how nurse practitioners can help counter the family physician shortage by serving as primary care providers, particularly in rural and underserved areas. AAN’s Edge Runners are nursing leaders who bring new thinking and new methods to a wide range of health care challenges.
To read the Op-Ed, click here.
Have You Met Betty?
Earlier this summer, APA helped launch Bring Betty Broadband, a project of So We Might See, an interfaith coalition working on media justice issues. The campaign targets faith communities around the country and is designed to bring attention to the need for greater access, deployment and education related to broadband internet services for Americans in typically underserved communities.
In addition to a web site and a short, humorous animated video, the campaign currently allows site visitors to enter a contest for a free iPod by writing a letter to Betty explaining Net Neutrality and the importance of Internet Openness.
Learn more the Bring Betty Broadband Project.
Amplify Helps the Middle Project Build Its Community
What do you do when your organization outgrows its web presence? The Middle Project, whose mission is to prepare ethical leaders for a just society, is a project of New York's Middle Collegiate Church, but its one page deep within the Middle Church website could not support the vision of building an online and offline learning community. Amplify expanded on the Middle Project's new logo to create a striking web design for their own new site, and is building out the site in stages: first a landing page with information about their upcoming conference, then conference registration, then additional community features over the next several months.
Introducing the Rio Bravo Wildlife Institute
This summer Amplify helped the new Rio Bravo Wildlife Institute (RBWI) establish itself as an advocate for innovative solutions to achieve social, economic, and environmental sustainability. The organization's emphasis on community-centered programming was a very influential factor in APA's design of RBWI.org. Throughout the website, prominent visual appeals help connect website visitors with RBWI's mission, and help show supporters how their actions contribute to the collective efforts of the Institute.
The organization's PROJECT: Ocelot call to action, featured on the homepage (see screenshot), is far more compelling as a photo of the animal itself with an overlaid message than it would be as mere text. In addition, Amplify also created an introductory video, also featured on the homepage, that illustrates the Institute's "beyond the customary" strategies to address the urgent need for creativity and innovation. These and other visual components contribute to the vibrant, graphic style of the website.
Learn more about RBWI's new website.
GET TO KNOW YOUR SOCIAL MEDIA
Amplify Launches Multimedia Gallery
Amplify recently launched an online multimedia gallery of featured projects. Showcased work includes audio projects, videos, print work, virtual worlds, and website design. If you haven't already, browse Amplify's new multimedia gallery - and make sure to check back soon for newly added projects!
Learn About Comparative Effectiveness from the Disruptive Women in Health Care Blog
Over the summer, Amplify’s Disruptive Women in Health Care blog conducted a virtual symposium on the topic of comparative effectiveness research. These studies may save money and produce better outcomes by demonstrating which treatments actually work, but there are also concerns about one-size-fits-all decisions and how the recommendations would be implemented.
Our regular and guest posters addressed comparative effectiveness from the viewpoints of patients, providers, innovators, caregivers, policymakers, rare diseases, minorities, and gender. Please download the free ebook to learn from our discussion.
APA OUT AND ABOUT
New Event Series Focuses on Social Media's Influence on Health IT
Along with Clinovations and Ozmosis, Amplify has launched an event series entitled "Driving the Adoption of Health IT Through Innovations in Social Media."
The first conference took place the morning of July 16th and featured three informative panel discussions with experts from CDC, FDA, HHS and the private sector. Topics included: "H1N1 Influenza: How Social Media Improves Communication & Collaboration For Public Health," "Drug & Food Safety In The Age Of Social Media and Transparency," and "Electronic Health Records: Using Social Media To Drive Health IT Adoption."
Videos, presentations, and a description of each panel as well as panelist bios, pictures, coverage, and a history of tweets are available at http://www.socialmediahit.com.
Amplify President & CEO Moderates Aspen Health Forum Panels
Over the summer, Robin Strongin, President and CEO of Amplify Public Affairs, LLC, was invited to participate in the annual Aspen Health Forum, moderating two panels. Co-presented by The Aspen Institute and TIME Magazine, the Forum brings together thought leaders to engage in a dialogue on the most critical and vexing health issues of the day.
The first panel moderated by Ms. Strongin, “Health IT: Rebooting the Healthcare System,” explored the vast potential of health IT, including its ability to reduce medical errors, improve the tracking of chronic diseases and help forestall infectious disease outbreaks. Ms. Strongin also moderated a second panel, “Personalizing Each Patient: How Will the New Head-to-Head Comparisons Impact Patients?” that discussed the implications of comparative effectiveness research on treatment management and patients.
New Trends in Social Media and New Media
On October 1, Robin Strongin will be participating in The FDA Regulatory Symposium, speaking on New Trends in Social Media and New Media. She will be joined by colleagues from the FDA, industry and the legal profession.
To learn more about the program, please visit www.fdasymposium.com.
JOIN US
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Disruptive Women in Health Care Blog, Golden & Cohen, Hooks Books Events and Inkandescent Public Relations invite you to An evening with author Kati Marton,
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Amplify Public Affairs |
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Your $28 ticket to this event includes A chance to meet Kati Marton, a wine & cheese reception, networking, and a copy of "Enemies of the People"
