Amplified: March 2009
AMPLIFIERS OF THE MONTH
Healthcare Leadership Council Leverages Amplify's Blog Training
The staff of the Healthcare Leadership Council learned about blogging during a presentation by Amplify Public Affairs. Amplify covered blogosphere demographics, effective blog writing style, and bloggers' promotional techniques in a customized training session for this "coalition of chief executives from all disciplines within the health care system."
Sam Simon, APA Chairman and TRAC Founder, Covers Phone Bill Savings
Bottom Line/Retirement interviewed Amplify's Sam Simon who is also chairman and founder of the Telecommunications Research and Action Center, a nonprofit telecommunications education and advocacy organization located in Washington, DC for its March issue. A summary of the article--"How to Cut Your Phone Bills by Hundreds of Dollars A Year"--appears below:
A quarter century has passed since the 1984 breakup of the phone company, AT&T. We now have more telecommuniations options than ever. Dozens of providers compete for our business, and new technologies and calling choices appear each year. There are big savings to be had--but only for those who can recognize the best options.
Best ways to trim phone bills...
- Eliminate unneeded telecom services.
- Eliminate phone lines.
- Don't pay for more long distance than you need.
- Switch to "Voice-over-Internet protocol" (VoIP).
- Stop using directory assistance.
Three additional ways to slash cell-phone bills...
- Switch to a prepaid celluar plan.
- Avoid text messages.
- Escape a cellular contract without a big early termination fee.
Aspen Institute Invites Disruptive Women in Health Care Blog to Join New Health Coalition
The Disruptive Women in Health Care blog is proud to have been asked to join the coalition of the Aspen Institute’s newest health initiative: The Aspen Health Stewardship Project. We are in good company. AARP, the Partnership for Prevention, the American Heart Association, GE Healthcare, PhRMA, the American Lung Association, Susan G. Komen for the Cure and WomenHeart are just a few of the other coalition members.
Earlier this month, Michelle McMurry, MD, PhD, Director of the Health, Biomedical, Science and Society Program at the Aspen Institute (and a founding Disruptive Woman in Health Care blogger) held an event to release a new white paper from the Stewardship Project. You can learn more about this important project here.
GET TO KNOW YOUR SOCIAL MEDIA
Women Business Leaders of the US Health Care Industry Foundation Invite APA's Robin Strongin to Speak About Social Media in Health Care
Amplify Public Affairs President & CEO, Robin Strongin was invited to speak at the 8th annual Women Business Leaders of the US Health Care Industry Foundation. Her talk, Social Media in Health Care: Understanding the Basics, Underscoring the Benefits, walked attendees through today’s Web 2.0 technology: blogs, YouTube, Twitter, LinkedIn, Facebook, and how and why an understanding of these technologies is important to the business of health.
Disruptive Women in Health Care Featured Post
Six New Bloggers Join Disruptive Women
By Robin Strongin | March 12th, 2009
I write this post with a great deal of enthusiasm! I am pleased to announce the addition of six new contributing authors to our dynamic list of disruptive women. The new bloggers include:
- Tamar Abrams, Strategic Communications Consultant and Blogger;
- Barbara Glickstein, R.N., Producer & Host, Healthstyles
- Jennifer McCabe Gorman; Chief Patient Advocate, Organized Wisdom
- Christine Gray, Ph.D., Anthropologist and Healthcare Activist
- Phyllis Greenberger, M.S.W., President & CEO, Society for Women’s Health Research; and
- Holly Potter, Vice President, Public Relations, National Media and Stakeholder Management, Kaiser Permanente.
These accomplished women are all disruptive in their own right. Their vast experience and expertise will be invaluable to the health care discussion. I am looking forward to the unique perspective each woman will bring to the spirited dialogue already taking place on the blog. You can learn more about these extraordinary women by visiting the Authors page. Several have already guest posted on Disruptive Women–check out our archives. Stay tuned for more fireworks...
APA OUT AND ABOUT
APA's Jennifer Berk Demonstrates the Power of Social Media in the Workplace
The Capital Area Food Bank's Agency Achievement Academy and the Young Nonprofit Professionals Network of DC jointly sponsored a March 4th presentation by Amplify's Jennifer Berk and Bread for the City's Matt Siemer on "Social Media at Work." Jennifer covered where social media can be helpful in the workplace, how to decide what social media tools to use, the tools that are available now, and how to respond to a social media firestorm. Attendees discussed her fictional food bank's use of social media to promote a campus fundraiser, and they heard from Siemer about the practicalities of blogging as a direct service organization and how the blog let him find three offers to donate a vacuum cleaner within 24 hours.
Amplify Hosts DC Events
Over the past month, Amplify has sponsored two local events. The "In Search of Jefferson's Moose" book launch on Febraury 24th featured a presentation and Q&A with Professor David G. Post, who was introduced by Gigi Sohn of Public Knowledge. On March 21st, NetSquared DC held its videoblogging workshop at Amplify headquarters for advocacy groups using technology to advance their mission.
Looking forward, Amplify is pleased to host the March meeting of Mobile Monday, the leading networking event for local mobile industry professionals and enthusiasts. This month's event will focus on how organizations can harness the reach and immediacy of mobile technology for a successful giving campaign.
SAVE THE DATE
Mobile Monday: Texting for Dollars
Monday, March 30, 2009
6:00pm - 8:00pm
Appetizers and Drinks Provided
Mobile giving lets 501(c)(3) organizations harness the reach and immediacy of a powerful new fundraising mechanism: mobile technology. For supporters, donating to their favorite organization is as easy as sending a text message. Each tax-deductible gift simply appears on their regular cell phone bills. Mobile giving is one of the most simple, powerful and cost-effective fundraising channels available. Through the Mobile Giving Foundation and select technology partners, non profits can leverage the ubiquity of mobile, reach a new base of donors and create compelling donor interaction.
Fact: More than 270 million Americans have mobile devices, and 99% of those phones support text messaging - mobile fundraising allows you to reach your supporters on the go and in the moment, and low $5 or $10 gift levels encourage participation from new donors.
Fact: Mobile fundraising allows your supporters to make a donation in an instant, without providing credit card information, without participating in a lengthy phone call, and without any follow-up mailings or other costly communications from you.
Join us this month to learn about the tips and tricks from seasoned experts on how to run a successful mobile giving campaign.
Speakers:
- Christian Zimmern - Mobile Giving Foundation
- Josh Kittner - Red Cross
- Suzy Twohig - Share our Strength
